Alexandria Area Economic Development Commission

What is your Core Focus?

Now that you are considering starting your new business, it is time to begin making a plan.  One of the first steps in making that plan, is understanding your Core Focus. By answering a few simple questions,  you will begin to shape your Mission and Vision for your organization. These questions also help to lay the foundation for the future by narrowing your ideas and sharpening your focus.

  1. What is the problem you are solving or why do you exist?
  2. What is the primary purpose of your business?
  3. What is the one thing you do better than anyone or your niche?

Once the answers to these questions are clear, you will be able to begin the process of planning.  Plans answer specific questions that relate to your business and what you expect to achieve. Without a focus you not have a plan.

Blog Author: Shannon Berns is a seasoned business professional with over a decade of experience. Shannon has a Master of Business Administration degree from Hamline University. Shannon is an entrepreneur who has participated in numerous ventures over the past ten years. Her resume includes experience in banking, Economic Development, marketing, and advertising. Shannon is Founder of Du Nord Consulting and the Non-Profit organization Ripple MN.
Shannon is an outdoor enthusiast who finds adventure in everything she does. She works directly with businesses and entrepreneurs to navigate their organization toward growth. Shannon believes that success begins with supporting and engaging a collaborative environment for our businesses and community. In your backyard or across the globe.